Bean Boulevard Branding & Logo Design

For Bean Boulevard, a new coffee shop concept, I developed a comprehensive brand identity and logo design. Following a thorough discovery process to understand the client's vision, I created multiple logo concepts incorporating elements like coffee beans, street imagery, and typography. After client feedback, I finalized a logo combining a stylized coffee bean with a winding boulevard, symbolizing the coffee journey. The chosen typography and warm, earthy color palette with a pop of orange further enhance the brand's inviting and energetic personality. In addition to the logo, I delivered brand guidelines, stationery designs, social media assets, and signage/packaging mockups.