Defy Weather-Triggered Ad Campaign: Concept and Execution Meta Ads & Google Ads

This innovative campaign for Defy tumble dryers leveraged real-time weather conditions to trigger targeted ads on Meta and Google. As the campaign's conceptual lead, I identified key weather triggers (rain, storms, low temperatures) and developed the core creative framework, including messaging and initial design concepts for static and video ads. The campaign offered a R1000 discount on Defy tumble dryers, effectively reaching consumers in Cape Town and Johannesburg with relevant messaging during specific weather events. The initiative significantly increased brand awareness, product consideration, website traffic, and sales.